THE WHITE INK DECOR AND LIFESTYLE

Elevate your living spaces with our Gen Z home decor brand, a vibrant fusion of luxury and lifestyle. Immerse yourself in a world where bold designs meet sustainable choices, reflecting the dynamic spirit of the next generation. Redefine your surroundings with our curated collection, marrying opulence and vibrancy for a truly contemporary living experience.

WHAT DOES UNICORN MEAN?

Our logo, featuring a unicorn, serves as an emblem of rare beauty, perfectly mirroring the exceptional qualities inherent in our products. Crafted with meticulous attention to detail, the unicorn embodies elegance and enchantment, capturing the essence of a rare and captivating beauty.

This logo becomes a visual representation of the extraordinary qualities infused into every product, forging a distinctive and memorable identity that resonates with those who seek not just functionality but a touch of rare and exceptional beauty in what they choose.

OUR BRAND PHILOSOPHY

VIBRANT FUSION OF  LUXURY

Prashant Sharma, the visionary founder and CEO of THE WHITE INK DECOR AND LIFESTYLE, commands an illustrious career spanning over two decades in the vibrant realms of Indian advertising and design. With a stellar track record adorned with international accolades, including the prestigious Cannes Lions, Prashant stands as a luminary in the industry.
His expertise extends across both Indian and global brands, honed through years of dedicated service and creative innovation. Drawing from this extensive experience, Prashant embarked on a new journey by founding his own brand, driven by a passion for aesthetics and design excellence.
At the helm of the company, Prashant serves as the guiding force, infusing every decision with his unparalleled industry knowledge and forward-thinking leadership. His unwavering commitment to pushing boundaries and delivering unparalleled creativity ensures that THE WHITE INK DECOR AND LIFESTYLE continues to set new standards of excellence in the ever-evolving landscape of design and lifestyle.

Maya Sharma, the esteemed co-founder of THE WHITE INK DECOR AND LIFESTYLE, brings a wealth of business acumen cultivated through her pivotal role in her family's enterprise. Bolstered by a deep-seated passion for art and home decoration, Maya has seamlessly woven her entrepreneurial spirit into her venture.
With a keen eye for aesthetics and a fervent dedication to the craft, Maya plays a pivotal role in shaping the company's trajectory. As the orchestrator of operations, she meticulously oversees the execution of THE WHITE INK DECOR AND LIFESTYLE's vision, ensuring that each endeavor reflects the brand's commitment to providing distinctive and stylish decor solutions.
Maya's unwavering commitment to excellence and her innate ability to blend business savvy with artistic flair serve as the cornerstone of the company's success, driving it towards new heights of innovation and distinction in the realm of decor and lifestyle.

AT THE WHITE INK

We are creating a sophisticated living space that seamlessly marries style and convenience. Redefine your surroundings with our curated collection, where opulence meets the unique aesthetics of Gen Z.